Mon, Jun 16th 2008, 09:27 Content, Formulae for Profits
SYNOPSIS: Developing brand loyalty for your website is more a matter of developing a community. Refreshing and developing new content is the key to increasing the retention rate.
Fri, Mar 30th 2007, 22:55 Formulae for Profits
SYNOPSIS: Working out the visitor to lead ratio provides you with a yardstick for determining your website's current value and future profitability.
Thu, Mar 22nd 2007, 08:39 Formulae for Profits, Links
SYNOPSIS: Use Alexa’™s comparative ranking tool to identify the success stories amongst your competition, learn what they are doing and emulate or improve on it.
Tue, Mar 20th 2007, 09:04 e-marketing, Formulae for Profits
SYNOPSIS: A/B testing can be augmented by introducing a third component. This third, completely different, test provides a normalising function proving whether the initial A/B idea was any good in the first place.
Sun, Feb 25th 2007, 14:57 Formulae for Profits
SYNOPSIS: How to upscale your website profits using a simple ratio.
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